AJ - Ask Jeeves

AOL - America Online

ASP - Application Service Provider

AV - AltaVista

B2B - Business to Business

B2C - Business to Consumer

CPA - Cost Per Action

CPC - Cost Per Click

CPS - Cost Per Sale

CTR - Click-Through Rate

DH - Direct Hit

FFA - Free-For-All Link List

HB - HotBot

IM - Instant Messaging

INK - Inktomi

LS - LookSmart

MSN - Microsoft Network

NL - Northert Light

NSI - Network Solutions

PFI - Pay For Inclusion

PFP - Pay For Performance

PPC - Pay Per Click

PPCSE - Pay Per Click Search Engine

PPL - Pay Per Lead

PPS - Pay Per Sale

PV - Page View

RON - Run Of Network

ROS - Run Of Site

SEO - Search Engine Optimization

SEP - Search Engine Positioning

UV - Unique Visitor

WWW - World Wide Web

Y! - Yahoo!